Featured
Arabic AI customer-support assistant
An assistant that understands Arabic dialects, answers from the company's knowledge base and escalates complex cases to the human team.
- Industry
- Financial services
- Year
- 2025
The challenge
Repetitive volume consuming the team's time and response times beyond hours at peak.
The solution
An Arabic RAG assistant with smart escalation, integrated with WhatsApp and the ticketing system.
About the project
The support team received hundreds of repetitive questions daily over WhatsApp and the website, most of them already answered in documentation.
We built an assistant on a language model with retrieval from the company's knowledge base (RAG). It answers in natural Arabic and knows when to hand over to a human with a full summary.
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